Back at the end of the 90s Sega really went all out with the launch of the Dreamcast. We had a console with a modem and four controller ports built in as standard, memory cards which had screens and were portable gaming devices in their own right, and a huge marketing campaign in which Sega featured their real-life managing director Hidekazu Yukawa owning up to some of the companies past failings in a series of commercials . I covered these episodes in an earlier post and the full series can be watched on the DreamcastGaga YouTube page. 

Due to the relative popularity of these episodes Yukawa became somewhat of a celebrity in Japan, attending publicity events and also featuring prominently on the packaging of the Dreamcast system at launch. Yet, his prominence doesn’t stop there. Yukawa was featured on mugs, pens, key chains, games and even released his own music single.

Music CD featuring a rather creepy looking Managing Director Yukawa

The CD he release is one of those mini-cd’s that were so popular at the time, although are a bugger for modern slot-loading drives, and features a total of 3 tracks (although 1 is just a karaoke version of the first). It was initially released at music stores for 1050 yen (8 GBPs) so wasn’t cheap but did included a Yukawa phone strap, which was a craze at the time with young people attaching a mountain of them to the end of their phones.


The songs on the CD's are typically Japanese karaoke, enka- style affairs in which Yukawa sings about his love for the Dreamcast. The tunes are rather catchy but the lyrics are a bit bizarre to say the least. While we all enjoying playing Dreamcast, I'm not sure it is quite on the scale of Yukawa so I have included a quick translation of the lyrics just so you can see just how into his Dreamcast he really was.




Dreamcast

I just want to be yours, 
I won’t let you go, 
I’ll hold you so tightly,
Oh, Dreamcast! 

How many times have I done it, 
Fallen in love, 
I learned the loneliness,
From all those encounters and breakups,
Then I saw you, 
That second seemed like an eternity,
Take me as your prisoner, 
That gaze of yours, it’s destiny!

That’s why, I just want to be yours, 
The Angel in my arms 
The only one in the world,
Oh, Dreamcast!

 If I have you, 
I don’t need anything else,
Don’t cry, 
I will stop your sadness,
With both my hands 
The only thing I can do, 
Is to protect you, 
If a storm comes, 
This love, won't be disturbed

That’s why, I just want to be yours, 
I won’t let you go, 
I’ll hold you so tightly, 
Oh, Dreamcast! 

Anyone can have a dream, 
Searching to find you soon, 
Before the long night ends, 
I want to love you, 

That’s why, I just want to be yours, 
The Angel in my arms, 
The only one in the world 
Oh, Dreamcast! 

That’s why, I just want to be yours, 
I won’t let you go, I’ll hold you so tightly,
 Oh, Dreamcast! If I have you, 

I don’t need anything else,
 If I have you, 
I don’t need anything else. 




Original Japanese

Dreamcast
 だから 僕だけの君でいて
2度と離さないよ
折れるくらい抱きしめて
OH Dreamcast

いくつの恋をしただろう
今まで
出会いと別れ 繰り返しては
孤独を知った
君に見つめられて
瞬間は 永遠のように
僕を虜にするよ
その眼差しは もう destiny

だから僕だけの君でいて
腕の中の天使
世界中で1人きり
OH Dreamcast

君がいれば それでいいさ
他に何もいらないよ
涙は流さなくていい
これから
君の悲しみ 僕の両手で
受け止めるから
僕にできることは
君を守ることだけさ
たとえ 嵐が来ても
この愛しさは もう don't disturb

だから 僕だけの君でいて
2度と離さないよ
折れるくらい抱きしめて
OH Dreamcast

人は誰も 夢を見るよ
近い未来 探すように
長い夜が明ける前に
僕は君を愛したい

だから僕だけの君でいて
腕の中の天使
世界中で1人きり
OH Dreamcast

だから 僕だけの君でいて
2度と離さないよ
折れるくらい抱きしめて
OH Dreamcast

君がいれば それでいいさ
他に何もいらないよ

君がいれば それでいいさ
他に何もいらないよ

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